Music consultation, bookings and programming for new venue Nico’s Bar. 

strategy
consultation
artist booking
programming

Discover

Discover

Crafting a fresh sound for local music lovers at a newly established East London locale.

The challenge

New ground, new sound

Hackney Bridge created a new music space on its site and wanted to deliver an engaging music programme which would target local music lovers and drive new audiences to discover the space, differentiating itself from other venues in the area.

Our Approach

A musical series from all corners of the globe

We looked at venues in the area and decided a space where people could discover great world music intertwined with jazz, soul and blues would be ideal. We created a music series called Around The World With Nico, and programmed artists from different corners of the world to perform each week. Highlights include performances from Dele Sosimi, SAHRA and Javier Camilo all delivering beautiful shows in the space. 

The Results

Great sounds and growing audiences

This series has been incredibly successful with an array of quality artists performing each Friday and tapping into different audiences each week. The audiences are growing weekly and Nico’s has established itself as a new spot with a vibrant musical programme. We look forward to continuing to welcome more artists from across the globe to captivate crowds at this exciting location.