Setting the stage

Emirates tasked us with the challenge of crafting a cohesive music strategy and dynamic entertainment program for the Emirates Dubai 7’s tournament. Our mission? To deeply understand their target audience and curate musical acts that would not only boost ticket sales but also attract new attendees to their premier tournament.

The perfect harmony

We dove headfirst into understanding the pulse of Emirates' audience, meticulously selecting musical acts that would resonate with their diverse fan base. From securing headliners like Craig David and Gorgon City to orchestrating a vibrant daytime performance by The Cuban Brothers, every musical element was meticulously planned by us. We ensured a seamless musical journey for attendees by overseeing all musical elements across the site.

Resounding success

The Emirates Dubai 7’s became more than just a tournament; it became an electrifying festival of music and sport. With Craig David, Gorgon City, and The Cuban Brothers leading the charge, the event saw a surge in ticket sales and drew in a wave of new spectators. Additionally, our curated selection of local DJs kept the energy high throughout the days, while carefully crafted playlists enhanced the atmosphere across the site, aligning perfectly with our overarching music strategy.