Music bookings and curation for a Nike x ASOS activation.
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Discover
Booming through burnout with an immersive music and wellness experience.
The challenge
A musical revival
Marble LDN entrusted us with an interesting collaboration with Nike & ASOS. Their vision? To curate a transformative reset experience tailored for burnt-out, young professionals, combining immersive activities with curated music, all centered around holistic health and well-being. Over a span of 3.5 days, our goal was to breathe life into this vision, crafting an unforgettable journey of rejuvenation and empowerment.
Our Approach
Amplifying the energy
In alignment with Nike x ASOS's wellness activations and workshops featuring specialist collaborators, we embarked on a meticulous journey of programming alongside Marble's esteemed team. Our task? To seamlessly integrate music into each activity, enriching the overall experience. After careful consideration, we opted for playlisting to amplify the energy within the high-energy lab. Additionally, we secured the talents of Kadialy Kouyate, a remarkable Kora player, to collaborate with a practitioner in crafting a captivating soundtrack for a guided meditation session.
The Results
Multi-sensory experience, revitalised perspective
The activation was a great success, offering a refreshing perspective on wellness through our immersive, multisensory experience. Nike & ASOS, were extremely satisfied with the project's execution and the seamless integration of music into key touchpoints. Their enthusiasm underscored the success of our collaboration and the impactful role music played in elevating the overall experience.